Client: Sydney Airport
Campaign: SYD X - The Space Between
Designer: Lulu Chia
Recognition: Best Awards: Large Brand Identity - Bronze

Sydney Airport was building SYD X - a world-class, high-fashion shopping precinct. So, we developed a brand befitting of a luxury precinct, enticing people to change their travel behaviour, arriving at the airport early to enjoy the experience. We positioned SYD X as ‘the space between’, a unique space exclusive and only accessible between borders where people can feel free to fully immerse themselves in their passion for fashion. A must-experience space boasting 20 concept stores of the world’s best luxury brands, all in the one place.