Client: QBE Insurance
Campaign: Pulse of the Game
Art Director: Callum Foot
Animator: Will Pietsch

For the first time in my advertising career, a client bought two ideas from the same brief! This was the second. The first, Front and Centre, can also be found on my work page. Both ideas were created to launch QBE’s new brand platform, At the Heart of It. For this one, we collaborated with the incredibly talented animator Will Pietsch to craft a series of stunning animations. The concept transformed an ECG heart monitor line into a flowing thread, weaving through some of the most iconic moments from QBE’s long-standing partnerships with the Sydney Swans and the NSW Swifts.

These spots were voiced by legendary ex-Swans coach John ‘The Horse’ Longmire and the voice of netball Liz Ellis.