Client: Power’s
Campaign: There’s a lot of catching up to do
Art Director: Dan Stephens

After 35 years on the sidelines, CUB announced the return of legendary Queensland beer Power’s. To help relaunch this iconic beer, which now has a new ultra smooth taste, we ran a series of nostalgic OOH executions that played on the power of mateship, because Power’s is like that mate you haven’t seen in a while. Sure, a few things have changed and there’s a lot to catch up on since the last time you saw each other, but all the stuff you love is still there.

Then, when the time came to tell Queenslanders that Power’s was now available in cans, we decided to let them know in the simplest way possible…

And to announce the return of the NRL 2024 season, we turned a common footy term into a product benefit.