Client: VB
Campaign: Living Threads
Creative Director: Mark Held
Illustrator: Jake Ross 

Ah promo merch, known around the world to be notoriously shit, until now that is. You see, VB store merch started organically making a name for itself in Aussie cultcha. So, we decided to supercharge this trend and elevate their promo merch, changing the way they interact with punters, forever. Using a little QR code, we were able to take punters on an animated journey, brought to life through hard working illustrations created by Insta famous artist Jake Ross. Not only that, but by subtly embedding a QR code into a single piece of merch we created a promo tool that did everything from scoring cheaper beers at the footy to providing you weather based discounts and so on. Through trendy designs and a little bit of tech, we managed to change the promo game forever. Now that deserves a big cold beer and the best cold beer is…