Client: New Holland
Campaign: We Grow Through What You Go Through
Director: Jason Wingrove
Producer: Alan Robinson
Stills: Paul K Robbins

The ask was to place New Holland customers, employees, dealerships, and service support teams front and centre of the campaign by highlighting the importance of long-lasting, deep relationships, and exceptional product support and service that New Holland offers to the communities they service. Authenticity is a word that gets thrown around a fair bit in this game, but in this case, it couldn’t be more relevant. Everything from the genuine New Holland dealer and customer relationships through to the biting cold mornings were true and legit.