PROACTIVE CONCEPTS

Client: Electrolux
Idea: So quiet you can hear yourself think

To raise awareness of the new Electrolux vacuum, which is their quietest to date, we created a series of OOH executions which brings to life all the weird and wonderful thoughts we can now hear while cleaning thanks to the ultra silent Electrolux vacuum.

Client: NAB
Idea: Worldpaper

NAB automatically matches millennials with their perfect travel destination, filtered by their current account balance and personal interests, by using the very thing they unwittingly look at nearly every minute of the day - their smartphone wallpaper. Using a world-first app, we’ll update users’ smartphone wallpapers every day with an iconic shot of a destination they can afford to travel to, based on their current bank account balance (and a few predefined personal preferences). Users simply click on the NAB button on their wallpaper which displays the name of the destination and price in order to purchase tickets, easy as!

Client: Hyundai
Idea: Distracted Jersey

To raise awareness and make Australians more uncomfortable about their distracted driving behaviour, Hyundai (the official sponsor of the A-league) will turn A-league players’ jerseys into a powerful message which represents the consequences of distracted driving. During round 1 (the round with the highest attendance rate), we’ll replace players’ names on the back of their jerseys with actual text messages drivers sent before fatally crashing.

Client: Reflections Holiday Parks
Idea: Frequent Driver

Grey Nomads spend significant periods travelling around the country by car or caravan. They travel just as much, if not more, than people who fly frequently. To encourage grey nomads to visit Reflections Holiday Parks, we’ll create a frequent driver program where travellers earn points per km traveled each year which can be redeemed for discounts on accommodation at one of 37 Reflections locations.